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OthersThe Current Advertising Model is Broken, Part 2
You can read the first part here.
As I said, in this part I will share some numbers with you, so you can see how small the CTR is, using today’s advertising model.
Actionscript.org (forum)
We had our ads displayed for 12 days (18 Jan – 30 Jan), on a $500 campaign.
Impressions: 184,226
Clicks: 1,407
CTR: 0.76%
We canceled this ad.
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NCSFMT? (No Computer Skills Family Members Test)
Do you share your complex (yet beautiful and amazing) online work with your family? What do they think about it?
I have a test which I believe is quite important for your start-up, before you release it out in the wild. That is the NCSFMT test, or No Computer Skills Family Members Test. Yes, you read that right! :-)
Remember that most of the people still don’t know what a browser is. So do not expect them to understand or easily use your work. (more…)
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Selling Digital Goods
A month ago I was sharing my opinion about why companies should open an online store now.
That’s all good information for big and medium companies, but what if you’re a single person and you do your work on the web?
I have good news for you: selling digital goods is a very profitable business, and you might want to jump into this business straight forward. (more…)
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Welcome 2010!
We’re back! Vacation was great, but it’s time to get everything planned for 2010! :-)
We just got the stats for 2009 from Rob Ford (theFWA) and it seems we were on the spot with our Flabell banner. From the 40 advertisers, we were the second ones clicked on.
I guess you can’t beat clever ideas + bright colors. :-)
We closed the year with 31.008 users, a bit more than the 10.000 users we were expecting to get by the end of the year. So 2010 starts good for us!
Without further ado, here are the stats: (more…)
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Why opening an online store is a viable option for companies?
A few weeks ago I was browsing some websites that were interesting to me, from a design standpoint. I always browse the lists with the best X websites doing something. This list had online stores with a nice design, so that caught my eye for obvious reasons.
I purchased three t-shirts without much thought, from Ugmonk. It was one of the stores in the list, which I really found easy to browse. I didn’t knew about this website or the brand before that moment.
Let me ask you this: when is the last time you purchased a product from a brick and mortar retail store, without being familiar with their brand? I know I didn’t do it many times, unless I had to.
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