I like properly written copy, I like typography and I like text to be formatted correctly. I think it sends the proper message to the receiver. And when the receiver is a potential client, it’s even more important to get it right.

Not once had I sent myself emails to different service providers, just to see how our customers would get them. The formatting, the phrasing, the typography must be right.

So.. when I discovered Mail was doing this monstrosity in Yahoo, Outlook, Gmail – I wanted to find a quick fix.

I found this cool plugin that helps you keep the font size the same when your email is sent. You can find a short video tutorial on installing/customising the plugin here.

But there is an issue. I want to also be able to add my name with bold characters, while keeping the remaining text in the signature in regular text. In order to fix this, you can edit the CSS code for the signature, following the tutorial here. So I simply added the bold attribute to the text I wanted:

And now, finally, my text should be properly formated when read by customers, no matter what email client they use.

Gmail:

Yahoo:

Hope Apple will fix this. Sending the link now. 3, 2, 1.. done.

If you are not familiar with the story, you can read more about it here. It’s a first on the internet.

Why I think this is both good and bad? First, it’s a trend that once started, will continue. We can assume that soon, most of the popular file sharing websites will be gone, be it illegal or legal sharing. So I would like to speak about that – a world where the software is only available if you buy it, no matter who is in need of it. (more…)