We’ve all been there I guess. The energy and enthusiasm to start a project are not consistent over the course of a long project.
What usually happens is that you lose focus, and then instead of moving forward as fast as you can, the progress becomes much slower. And it’s not because you don’t love your first idea, it’s because you love all the other ideas that come afterwards as well. So the same energy and enthusiasm is now split between all these little babies.
The good thing is that you don’t let a single idea stop you from thinking big. Most of the succesful companies do more than one thing good, and I think any company should try to pursue this goal. Focus on results, not on individuality. Results matter.
While some might consider them interruptions, we decided to build the best ideas as well – sure, we still filter them before putting any in production. So, while working at Blogvio in our free time, let’s see what else we did.
- we built our mobile division, and launched our first app (several in progress)
- we changed focus from a Flash based company, to a web company – basically we get
- we launched a marketplace, and we’re now working on a complete rebranding and redesign
- we’re wrapping up with our first SAAS start-up (a month’s worth of work to see how we do)
- we’re working on several new ideas, and rethinking Blogvio as well, since the demise of Flash on mobile/web
- we’ve got some cool clients :-)
So all in all, I think if we would have focused on Blogvio, it would have been launched as a Flash based start-up. And that would have killed it, because of the perception of people.
My general idea is that every project has it’s place and time. And it wasn’t Blogvio’s time before 2012. It is now.