I was excited! Was excited! Excited! :-)

It was such a good day for science! I remember I spent several weeks with my two partners, brainstorming, trying out different combinations based on our initials, or combinations of words formed by our names (that was a stupid idea!), or just combinations of words with no meaning.

I spent too much time reading about brands and naming, so I was keen to reject whatever idea wasn’t as high as my expectations were. I wanted it to be perfect, so we took our time to discover something we all agreed it’s an amazing find.

The horror!

The most painful moment when you find a good name, is finding out it isn’t available.

There are billions (many zero00000s) of websites out there, but even more domain names. We all know these have an owner ready to get rich. :-)

So trying to find a good name, becomes a very difficult task nowadays. The name must be easily pronounced and remembered, it must be brandable, it must be unique and most importantly, available online and offline.

Zbang! Idea hits me.

I couldn’t believe nobody though of such a combination since … the internet. Or better yet, this word didn’t exist before I invented it (dictionary)! How amazing is that!? :-)

The idea hit me when I was thinking about what we’ll be doing as a company. I knew that I am very picky and details are what I’m picky about. So the focus will be on the details. We’ll look closely at them, we’ll zoom to view any detail with precision.

Got the name from my last sentence? I said we’ll zoom to view the details with precision. View zoom. Vuzum.

Cool name, right? :-)